Vikas Maurya

SEO Executive

Vikas Maurya

2.5+ years of experience

4+ Project completed

Career Objective

To work as an SEO Executive, leveraging expertise in on-page and off-page SEO, keyword research, content optimization, and analytics tools to improve website visibility, organic traffic, and search engine rankings. Committed to implementing effective SEO strategies, monitoring performance metrics, and driving measurable digital growth for the organization.

IT Skill Sets

Operating System

Windows macOS

Tools

Google Analytics Google Search Console SEMrush Screaming Frog SEO Spider Ubersuggest Yoast SEO Canva Google Ads Google tools

Skills

On-page Off-page Technical SEO Local SEO Competitor Analysis Backlink Analysis Keyword Gap Analysis Content Writing Google Ads Instagram Ads Website Audit Strategic Planning Video Editing Graphic Design

Projects

Alvix Insurance Group

Role: SEO Executive

Technologies

Keyword Research & Planning, On-page optimization

Specification

Conducted keyword research, focusing on high-volume, low-competition keywords. Used Google Keyword Planner and Semrush and analyzed data from the past 3 months and chose keywords based on what people are actually searching for on Google. Then selected keywords are integrated on-page SEO, including Meta title & descriptions, headings, and the content itself.

Top Tracking System

Role: SEO Executive

Technologies

Website Audit

Specification

Found several technical and on-page SEO issues on the website. On many pages, the meta titles and descriptions were missing. On some pages, multiple H1 tags were used. Internal links were limited, and some were showing 404 errors. Page speed was slow, below the acceptable level.

Title The Braiding Palace

Role: SEO Executive

Technologies

Graphic design & Reels Editing

Specification

Designing engaging social media posts, reels, posters, banners, brochures, PDFs, and PPTs as per client requirements. Keeping the website’s style and branding in mind while creating the designs. Ensuring that colors, fonts, and overall design align with the website. Writing content and editing short reels based on the client’s requirements, using raw videos.

TREMGroup

Role: SEO Executive

Technologies

Task Google Ads & Instagram Ads

Specification

Created and managed Google Ads and Instagram ad campaigns tailored to client goals, focusing on traffic, engagement, and conversions. Conducted in-depth keyword and audience research to optimize targeting. Customized ads based on audience, location, timing, budget, and daily investment. Wrote and optimized ad copy to improve CTR. Monitored campaign analytics and made necessary adjustments to maximize ROI.

GVM Technologies

Role: SEO Executive

Technologies

Blog Writing

Specification

Researched and wrote engaging, SEO-friendly blog posts tailored to the target audience. Ensured originality and quality using plagiarism checks and grammar tools. Optimized content structure, headings, and keywords for better readability and search ranking.

Strengths