Data-Driven Marketing Platform

Client Overview

Stirista is a US-based data-driven marketing solutions company that helps brands and agencies execute highly targeted, performance-focused marketing campaigns. The company specializes in combining verified consumer and B2B data with advanced marketing technologies to support precise audience targeting across email marketing, digital advertising, connected TV (CTV) campaigns, and creative services. Stirista also provides data segmentation, contact enrichment, and hygiene solutions that help businesses improve the accuracy and results of their outreach initiatives.

The client required a secure, scalable, and high-performance web platform capable of showcasing their wide range of services while supporting complex data workflows and integrations for marketing operations.

Project Objective

The primary goal was to design and develop a robust and scalable digital platform tailored to the data-driven marketing industry. The client sought a solution that could:

Present a broad suite of marketing services such as acquisition email campaigns, digital and CTV advertising, and creative solutions clearly.
Highlight advanced data and audience segmentation capabilities using consumer and B2B data.
Support lead generation for marketing consultations and customized campaign solutions.
Provide a reliable and secure infrastructure capable of handling data-focused operations.
Deliver seamless performance across all devices with fast load speeds and high availability.

Challenges

The primary challenge was to translate complex multilingual data technologies and marketing workflows into an easy-to-understand digital experience while maintaining high levels of security and performance. The project required a solution that could:

Complex Service Presentation: Clearly communicate advanced offerings such as data segmentation, B2B lead generation, and enrichment services to diverse marketing audiences.
Cloud Infrastructure Management: Build a system capable of operating across cloud platforms while ensuring consistent performance.
Data Security & Compliance: Maintain high data privacy standards due to the sensitive nature of customer and business information.
Scalable Architecture: Create a backend framework that could support growing datasets and increasing user demand without performance degradation.
Lead Conversion: Design layouts, CTAs, and inquiry forms optimized to convert visitors into qualified marketing leads.

Industry

Data-Driven Marketing

Services

UI Design Website Development Website Maintenance

Tech Stack

Python AWS Google Cloud PostgreSQL

Solution Provided

We developed a high-performance, scalable web platform using a custom technology stack built for data scalability and cloud optimization. Key components and features of the solution include:

Custom Web Application Development: Built a modern, responsive website using Python frameworks to ensure fast performance and flexible customization.
Cloud Infrastructure Deployment: Hosted and configured the platform on AWS and Google Cloud, enabling scalable resource management, system redundancy, and high uptime.
Data-Driven Architecture: Implemented backend database systems using PostgreSQL to support large datasets, segmentation workflows, and ongoing data enrichment processes.
Service-Focused Information Architecture: Structured pages for core offerings including Acquisition Email services, Digital & CTV Advertising, Creative Services, B2B Lead solutions, Data Segmentation, and Contact Hygiene.
Lead Capture & Consultation Forms: Integrated inquiry and scheduling systems for service demos and consultations.
SEO & Performance Optimization: Applied technical SEO best practices, speed optimization, and mobile responsiveness enhancements.
Security Implementation: Deployed SSL protocols, firewall protection, and role-based access control to safeguard sensitive customer data.

Results

Delivered a secure, cloud-optimized data marketing platform capable of supporting scalable operations.
Enhanced visibility and clarity of complex service offerings, improving customer understanding and engagement.
Increased volume of qualified leads through optimized inquiry workflows and responsive design.
Achieved high platform reliability and performance via AWS and Google Cloud deployment.
Established a future-ready digital foundation for Stirista’s expanding marketing technology services.

Conclusion

The Stirista platform now serves as a powerful digital hub for data-driven marketing solutions, built with scalable cloud infrastructure and advanced backend technologies. The combination of Python development, PostgreSQL data management, and dual-cloud deployment enables the system to support complex marketing workflows while maintaining top-tier performance and security. This project provides Stirista with a strong technical foundation to scale its services, streamline marketing operations, and continue connecting brands with precisely targeted audiences across the US market.